Webflow is a powerful platform that bridges visual design and clean front-end code—but to fully unlock its potential, you need more than just drag-and-drop skills. Here are 5 expert Webflow tips that I’ve learned over years of working with clients worldwide.
1. Use Webflow’s Class Naming Consistently
Avoid default class names like Text Block 43. Instead, follow a BEM-style naming convention like hero__title or section--dark. It keeps your styles clean, maintainable, and scalable—especially helpful for clients and teams.
2. Don’t Rely Only on Webflow’s Visual Controls
Webflow is great visually, but knowing HTML/CSS fundamentals allows you to go beyond the UI. Use custom code embeds for extra flexibility, like adding structured data or tweaking animations that Webflow doesn’t natively support.
3. Use Webflow CMS for Dynamic Content
If you're building a blog, case studies, or portfolios, use Webflow CMS Collections. It makes it easy to manage dynamic content and improves SEO through automatic clean URLs, open graph meta tags, and schema support.
4. Optimize for Performance
- Compress images before uploading
- Use lazy loading
- Limit animations (use only when necessary)
- Enable minify CSS & JS in Webflow settings
Google PageSpeed Insights often gives Webflow sites high scores if you follow these rules.
5. Add SEO Meta Tags & Open Graph Info
Webflow allows you to add meta titles, descriptions, and Open Graph data for each page or CMS item. Make sure each page has:
- A unique meta title with keywords
- A compelling meta description
- Open Graph image for social media
Also, connect your site to Google Search Console and submit the auto-generated sitemap.xml from Webflow.
Final Thoughts
Webflow gives you design freedom and clean code—but to stand out, you need to follow best practices in structure, SEO, and performance. If you're looking for a custom Webflow solution or template, feel free to reach out
